The award honors trailblazers who have demonstrated exceptional leadership in the personal or professional sphere and are devoted to creating positive change within the DC region.
Crystal City is a more enjoyable place thanks to Ms. Hurley.
As Senior Events Manager at the Crystal City BID, Ms. Hurley is responsible for the planning and execution of over 200 diverse events each year. This robust calendar includes weekly favorites like Fridays at the Fountain and Outdoor Zumba, as well as the Crosshairs Garage Race Series, which is the region’s only underground bike race, and Oktoberfest, an annual celebration that drew a sellout crowd just weeks ago. Each of Ms. Hurley’s events help make Crystal City a popular destination for people throughout the capital region and build a stronger sense of community for those that live and work in the area.
“We are thrilled that Cassie is being recognized with this well-deserved honor. As the BID’s event guru, she is continuously strengthening our community programming through new ideas and partnerships,” said Tracy Sayegh Gabriel, President and Executive Director of the Crystal City BID. “She is an advocate for Crystal City and Arlington County and her passion for the community is evident in all of her fun and energizing events.”
For more information about the 40 Under 40 honorees or awards, please check out the Leadership Center for Excellence’s website.
The Crystal City Business Improvement District (BID) is a public-private partnership established to promote the vibrant Crystal City business, retail, restaurant and residential community. As Virginia’s largest downtown, the Crystal City, Pentagon City and Potomac Yard - Arlington area consists of nearly 12 million square feet of office space in a mixed-use, walkable urban center that includes more than 32,000 residents, over 5,800 hotel rooms, and over 400 restaurants and shops. Nearly $4 billion in public infrastructure investment is anticipated over the next decade, and over $4 billion of private development is expected to be delivered by 2024. The BID is supporting the exciting transformation of Crystal City through placemaking, public art, transportation, economic development, events, and marketing/promotion. For more information, visit www.crystalcity.org.