Rachel L. Davis is a marketing and communications strategist who specializes in placemaking and city building. She has spent her 15-year career focused on the creation, activation and branding of great places. She works with commercial real estate companies, nonprofits and business improvement districts to tell their stories using brand equity, marketing strategy, unique events, and strategic communications. She has organized, managed and promoted hundreds of placemaking initiatives, from pop-up retail activations to major festivals. Most recently at the International Downtown Association, Rachel oversaw a complete organizational rebranding, resulting in significant new marketing collateral and narratives for the continued elevation of the place management industry. In six years at the NoMa Business Improvement District, she helped transform the neighborhood from vacant lots to a fun, happening place with a recognizable visual identity. She formerly worked in marketing at the national design firm Cooper Carry, and served on the boards of Mt. Pleasant Main Street and the Petworth Community Market. She lives in Petworth with her family and prefers biking over all other forms of transportation.