| FOR IMMEDIATE RELEASE: |
February 25, 2010 |
| Contact: |
Angela Fox, 703-412-9430 |

FRESHFARM Markets comes to Crystal City in 2010
Crystal City (Arlington, VA) – After huge success in its inaugural season, the Crystal City Business Improvement District (BID) is happy to announce the start of the second farmers’ market in Crystal City and the beginning of a new partnership with FRESHFARM Markets. Beginning May 18 FRESHFARM Markets will bring back local farmers and producers selling fresh produce, baked goods, artisanal cheeses, fresh-cut flowers and more to the heart of Crystal City.
“We’re thrilled to bring back the farmers’ market to the Crystal Farms program,” said Angela Fox, President and CEO of Crystal City BID. “And, we’re even more excited to have an organization with the depth and experience of FRESHFARM Markets, which currently operates the top farmers' markets in the region, running this program for us.”
The Crystal City FRESHFARM Market will setup shop on the sidewalk of Crystal Drive between 18th and 20th Street every Tuesday from 3 p.m. to 7 p.m. starting May 18th and running through October 26th.
“We have had many strategic discussions about bringing a market to Virginia,” said Ann Yonkers, Co-Founder of FRESHFARM Markets. “We consider this an exceptional opportunity as we can build on the success of the current Crystal City market while remaking it in our own particular style.”
The farmers’ market enables area employees and residents to purchase locally produced fruits, vegetables, meat, dairy, specialty foods, and artisan goods. Bringing local farmers and consumers together, Crystal Farms helps ensure the employment of sustainable growing practices and reduces fossil fuel consumption by offering locally grown goods that have a much shorter travel distance.
The Crystal City Green Scene program also includes the community Power Purge and Shred on April 21st and 5k Fridays every Friday in April. Crystal City is green year-round, however, with its “low-to-no waste” policy at all events. Events use eco-friendly products (plates, forks, cups, etc.), compost bins, and active recycling.
For more information on Crystal Farms, Green Scene and other Crystal City events, visit www.crystalcity.org.
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About the Crystal City BID
The Crystal City Business Improvement District (BID) is a public-private partnership established in April 2006 to promote the vibrant Crystal City business, retail, restaurant and residential community. The BID is committed to showcasing the area as a world-class destination for visitors, employees and residents. Crystal City is ACTIVE, ARTFUL, ACCESSIBLE, and GREEN. For more information, visit www.crystalcity.org.
About FRESHFARM Markets
FRESHFARM Markets, a 501(c)3 organization, strives to build and strengthen the local food movement in the Chesapeake Bay region by operating 12 producer-only farmers’ markets in DC, Maryland and Virginia. The markets are used to create vibrant urban and community places that provide economic opportunities for farmers and showcase the agricultural bounty of the mid-Atlantic. They aim to create a sustainable urban-rural partnership that brings the blessings of healthy local food to communities and sustains working landscapes. For more information, visit www.freshfarmmarket.org.
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