Release Date: Wednesday, February 20th 2013
|For Immediate Release:||
Contact: Maureen Higgins,email@example.com
|February 20, 2013||
202-207-3662, c: 443-631-5090
CRYSTAL CITY, VA — The Crystal City Business Improvement District (BID), in partnership with Vornado/Charles E. Smith and the Arlington Artists Alliance (AAA), is transforming five blocks of Crystal City’s interior retail space into a vibrant arts and cultural destination with galleries, studios, interactive exhibits and activities, performance and classroom spaces, and a host of special events. This effort will create a powerful new incubator for the arts that will further activate and support Crystal City businesses and retail by attracting additional exposure, visitation, business and opportunities.
Art Underground is a collection of arts programming that will initially include:
Studios Underground: an outlet for local artists to create, practice and showcase their talents while providing an engaging cultural experience for area residents, employees, visitors and guests.
Gallery Underground (formerly the Northern Virginia Art Center): a showcase of original artwork by regional artists with monthly rotating exhibits to excite the imagination, stimulate creativity, and encourage repeat visitation.
FotoWalk Underground: in partnership with FotoDC, FotoWalk is a yearlong, 1000-foot, 150-image gallery that changes every six months.
Synetic Theater: the premier American physical theater, fusing dynamic art forms – such as text, drama, movement, acrobatics, dance and music.
Special Events: Art Underground will host and present ongoing activities and events, including monthly ArtJamz sessions.
“The launch of Art Underground celebrates and transforms Crystal City’s interior assets into a premiere arts and culture venue,” said Crystal City BID President/CEO Angela Fox. “We began this project as a series of small and large changes to our interior retail experience and this will roll all of that work together into a much larger vision for what Crystal City can be and do for the rest of the area. This experience is poised to be a regional draw for artists, art lovers and audiences of all kinds.”
Art Underground will celebrate its launch on Saturday, March 16 with an open house and free mega paint-off hosted by ArtJamz from 6pm – 10pm at 2100 Crystal Drive. This event will be an energetic opportunity for the public to get a taste of Art Underground with music, beverages, and snacks.
For more information about Art Underground, please visit www.crystalcity.org.
About the Crystal City Business Improvement District
The Crystal City Business Improvement District (BID) is a public-private partnership established in April 2006 to promote the vibrant Crystal City business, retail, restaurant and residential community. The BID is committed to showcasing the area as a world-class destination for visitors, employees and residents. Crystal City is ACTIVE, ARTFUL, ACCESSIBLE, and GREEN. For more information, visit www.crystalcity.org.